Finding Our Dream Clients as Voiceover Actors
One of the many hats we wear as voice actors…
Finding your dream client as a voiceover actor takes more than just talent — it takes strategy, persistence, and a whole lot of heart. But when you connect with a company, or even an individual, whose values align with yours, where your voice truly fits their message, the synergy is electric. That connection is not only rewarding, it’s also deeply motivating. That’s one of the reasons why we were inspired to create Voice Over for the Planet in the first place!
So, how do we find “our people” in the vast world of voiceover work? Up next, we’ll share some of the ways we’ve been working to connect with the changemakers and the planet-lovers like us with whom we would love to share our voices!
Our Top 5 Strategies for Connecting with Clients We Love
- Direct Marketing Still Works
Reaching out directly to potential clients with personalized emails or voice samples may feel old-school, but it’s one of the most effective ways to cut through the noise. Research brands you admire, introduce yourself, and offer a sample that fits their style. We injected some fun into this otherwise sometimes dreadful task of cold emailing by taking turns writing the emails. Whose style will get the most replies? We’re on the edge of our seats! - Use Social Media with Intention
Social media isn’t just for showcasing your latest gig — it’s a place to share your values, voice, and personality. Create content that speaks to the kind of brands you want to attract. Share behind-the-scenes stories, tips, and your journey in the industry. We’ve had a lot of laughs creating fun Instagram content that shows our personalities as well as our passion for protecting the planet. Do we feel silly sometimes? Of course! But that’s one of the most fun parts about the whole process. - Share to Attract
Don’t just pitch — attract. Your content should reflect the type of work you want to do. If you love narrating eLearning content or voicing soulful brand videos, share those passions openly. When you’re clear about what you love, the right clients notice. Our YouTube channel provides a wide variety of content showcasing the voice talent on our roster and the genres they excel at voicing. We also showcase them on our socials as well as celebrate when someone on our roster has a new project that aligns with our mission. - Meet Them Where They Are
LinkedIn is a goldmine for voice actors, but don’t forget industry-specific forums, events, or even Instagram, depending on your niche. Find where your dream clients “live” online — and show up there regularly, authentically. Connecting with our dream clients online is so worthwhile, not just for the relationship building but also because we get to witness some of the amazing content they are creating and get inspired by their work. - Foster Relationships, Not Just Gigs
The best work often comes from relationships, not cold calls. Follow up, stay in touch, offer value, and be a genuinely supportive presence in your clients’ world. Over time, these connections can evolve into long-term partnerships. And this is the real dream, to have real relationships, not just with brands and companies, but with the people we communicate with. We’re all here to work and to do a little good in the world – how much more gratifying is it to be able to say you do all that with people you admire, trust and can rely on as a colleagues.
Your dream clients are out there — and when you find them, it makes all the hustle worthwhile.
Have you found success using any of these strategies? We’d love to hear your stories in the comments below!
