Voice Over for the Planet signed the Clean Creatives pledge as part of our commitment to do good on this planet we call home! As the Clean Creatives slogan says, ” The future of creativity is clean,” and we’re 100% on board.
Who and what are Clean Creatives?
If you don’t know already, Clean Creatives is a movement of advertisers, PR professionals, their clients, and creatives like ourselves who have pledged to cut ties with fossil fuels. What does that mean exactly?
Glad you asked! Well, remember when cigarette makers deliberately misled the public about the dangers of smoking? It’s like that but for fossil fuels. Many ad and PR agencies work with fossil fuel companies to greenwash their message.
Earlier this year, UN General Secretary António Guterres spoke about this in his World Environment Day address, saying, “I call on these companies to stop acting as enablers to planetary destruction. Fossil fuels are not only poisoning our planet, they’re toxic for your brand.”
Why was signing the Clean Creatives pledge important to us?
Well, we value the power of community and try to surround ourselves with people and organizations taking meaningful action to help change the tides of the climate crisis. So, signing this pledge was easy. We are now in great company with the 1250 agencies and 2300 creatives who have also signed the pledge!
A few of our VO4TP members had signed the pledge individually. We felt it was important to align ourselves with this movement as a collective as well.
We, as voice actors, could be sought out to provide the voice over for one of these greenwashing campaigns but we’re not interested. Not in being enablers or even in enabling the enablers. We’ve taken this pledge not only to say no to working with fossil fuel clients, but to say ‘YES’ to working with likeminded and concerned creatives on clean projects. Projects that will not mislead the public on this or any other climate related matter.
The whole reason for Voice Over for the Planet’s existence is to use our voices for good. We do this through our buy one give one model. We also love connecting and collaborating with amazing clients who want a cleaner and more sustainable world too. Helping fossil fuel companies continue to spread disinformation and greenwash their messages is not where it’s at.
Join the Clean Creatives movement too!
If you are an ad agency or a creative with a passion for protecting the planet, you should come join the movement with us. Finding strength in community and working in alignment with your values goes a long way in confronting the realities of climate change. We are stronger together and we look forward to pledging and working with you!
